Avoidant Attachment Style in Men: Signs, Causes, and How to Break the Dating Cycle

Avoidant Attachment Style in Men: Signs, Causes, and How to Break the Dating Cycle

If you have been out of the dating game for a long time, making the decision to put yourself back out there takes an immense amount of courage.

Maybe you have already done some inner work to heal old wounds, to work on your own anxious attachment style, and get clear on what you want to experience with a man: closeness, deep conversation, safety, and a real, warm connection.

And then, sometimes, the dating world delivers exactly what you asked for. Or at least, it feels like it does.

This is exactly what happened to a client of mine, Claire. After several years of being single she met a man, very naturally on a train to an event. They enjoyed, what felt like at the time, a wonderful connection. She was excited about where this could lead, but the reality was she lived in Scotland and he lived in Spain.

The experience also brought up some old wounds around not feeling good enough, and not feeling 100% safe in a relationship, so Claire reached out to me for relationship anxiety coaching to help heal these old patterns.

After a few weeks she decided she was ready to put herself ‘out there’. Despite her aversion to internet dating, she was open to the possibility she could meet someone on line, so signed up for a week to Tinder.

Within less than a week she connected online with a man who seemed to match her completely. He was successful, creative, an independent professional, and a dedicated father who shared custody of his kids.

For two solid weeks, their connection was flawless. He messaged her every single day, initiated conversations, shared his creative projects, and told her how much he loved the sound of her voice. He projected a beautiful future, talking about hosting her in his garden for wine while he played the guitar, and even asking if he could join her on an upcoming holiday abroad. They felt so connected that before they even met in person, Claire felt a rare sense of safety and excitement.

She told me, maybe at long last the Universe has got this right! For two weeks she had a spring in her step, loved the sense of connection she felt to this man and was genuinely excited to see where this would lead.

When they finally met face-to-face, the chemistry was instant. He lit up the second he saw her and couldn’t take his eyes off her. Within ten minutes, his hand was protectively on the small of her back as they walked to a restaurant for lunch. Over lunch, he confessed that the moment he saw her, his internal reaction was an immediate, definitive “yes.”

As they left the restaurant, he stopped mid-sentence as they walked along the street to pull her into a deep, passionate kiss. They spent the next four hours locked in a sunlit park, barefoot in the grass, sharing close, sustained eye contact. Claire described how intimate their connection was, how tactile he was, in a good way, playing with her hair, softly stroking her arm, holding each other while they kissed softly and deeply.

Claire felt completely relaxed with him and later told me that if I’d seen them together, they looked like a couple in love, not two people who had only met for the first time.

Before parting, he took her face in both hands, kissed her deeply, and asked her to think about doing it again. They laughed together at the station, shared one last kiss, and she got on the train home.

Claire went home thinking, Finally. This is a unique, profoundly intimate connection. It was worth the wait.

Then, less than 24 hours later, she woke up to a cold, clinical text message: “I’ve had a think though and, if I’m totally honest, I don’t quite feel the kind of connection I’m looking for. I wish you all the best.”

Claire was left feeling floored. When she sent a grounded, direct reply asking him to help her understand his sudden shift, he completely vanished, leaving her message on unread.

This emotional whiplash is brutal, and it leaves thousands of self-aware women scratching their heads in absolute confusion, often thinking the problem is them.

Working with Claire, I helped her to see what was actually going on. That yes, she had attracted what she wanted into her life, how she wanted to feel when she was with a man, but that his behaviour was classic avoidant attachment.

Or in other words, he ran for the hills because the intimacy they shared was so real and deep.

What Is Avoidant Attachment Style?

To make sense of this devastating behavioral flip, we must look at attachment theory. Our attachment style is the emotional and neurological blueprint we form in early childhood based on how our primary caregivers responded to our needs and distress.

What is an avoidant attachment style? It’s an attachment blueprint (often clinically referred to as dismissive-avoidant or fearful avoidant) built entirely around a subconscious survival rule: “Dependency is dangerous. I can only rely on myself. Emotional closeness always leads to a loss of my freedom, identity, and autonomy. It’s not safe to be fully seen. Intimacy = danger of loosing myself, of being engulfed”

As infants or young children, avoidant individuals learned that their emotional needs wouldn’t be consistently met, or that their vulnerability was met with rejection, criticism, or smothering. To survive, their subconscious minds constructed a massive defensive wall.

The profound tragedy of an avoidant attachment style in relationships is a painful paradox: Avoidant men genuinely crave love, touch, and connection just like everyone else. In Claires case, the man wasn’t faking his behaviour in the park. His body gave an authentic, biological “yes.” He drank in her warmth because he his body felt safe, and his heart completely took the wheel.

The sudden retreat happens only after the date ends and physical separation occurs. The moment an avoidant man returns to his quiet, independent routine, the physical high fades, and his trauma-trained brain wakes up. The very depth and rarity of the intimacy he just experienced triggers his internal alarm system, reframing a beautiful, safe connection into a terrifying threat to his independence or the fear of what this intimacy means.

Signs You’re Dating a Man With an Avoidant Attachment Style

When you are caught up in the excitement of great chemistry, avoidant behaviours rarely look like red flags. High-functioning avoidant men are often highly successful, socially competent, creative, and charming. However, if you know what to look for, the traits of an avoidant attachment style are visible from the very beginning.

If you are navigating the dating pool, watch for these four critical warning signs:

1. High-Intensity Virtual Connection

Avoidant’s thrive in the initial digital phase because a phone screen carries zero real-world consequences or daily routine disruptions. If a man is highly consistent over text, flooding your phone with bods for connection, already talking about the next date before you’ve met, sending daily videos, sharing his hobbies, and projecting massive images of your future together, before he even knows you well, be careful – these are red flags.

His brain is playing a safe fantasy movie. He loves the idea of a soulmate connection, but he lacks the capacity to handle the reality of it.

Men with avoidant attachment styles move quickly, they don’t do slow burn. If you have recently met someone, the best thing you can do is slow things right down. This is especially true if your own attachment style is an anxious attachment style. Your nervous system is familiar with high intensity and chemistry and often mistakes this for real connection.

When you meet someone who is the opposite, you can view them as boring, or that there’s no spark (trust me I’ve been there!).

2. A Low Threshold for Relationship Expectations

The truth is that when it comes to online dating, many of the men in their 30’s, 40’s and 50’s online are avoidant. He may say he is looking for a long term relationship, but if he is operating from an avoidant attachment style, the same behaviours will keep playing out.

Listen closely to how a man speaks about his schedule, his independence, and his past relationships. An avoidant man will often drop preemptive disclaimers. He might state that his previous long-term marriage stopped him from doing anything he wanted, speak about “nipping a relationship in the bud quickly” the second a woman questions his availability, or explicitly warn you, “I’m not looking to be mothered… I’m very capable.”

If a man routinely frames normal relationship consistency, scheduling, or communication as “smothering” or “mothering,” his emotional threshold is incredibly low.

3. Monologues Masked as Emotional Depth

Emotionally avoidant men frequently appear deeply vulnerable because they talk extensively and passionately about their career, their hobbies, their children, and their history. It feels like depth. But notice if the conversation is a one-way street.

Ment with avoidant attachment styles often use their own world as an unconscious shield. By filling the space with their stories, they safely prevent you from asking deep questions about their relational fears, while avoiding having to explore your life and emotional needs.

Notice how much he asks about you, your life, your dreams, work or anything else. If he speaks a lot about himself, and only asks the odd question about you that’s a red flag.

4. The Sudden, Icy “Deactivating” Shutdown

A securely attached person who decides a date isn’t a long-term match handles the exit with warmth, maturity, and nuance. An avoidant individual completely flattens the emotional tone overnight. They switch instantly from warm texts, nicknames, and kisses to clinical, administrative prose (“I don’t quite feel the kind of connection I’m looking for… I wish you all the best”).

This sudden switch-off is the absolute signature of an avoidant deactivating strategy used to rewrite history and justify their escape.

Why Do Men Develop an Avoidant Attachment Style?

Why do men develop an avoidant attachment style? While adult relationship experiences can certainly aggravate it, avoidant attachment is deeply rooted in early developmental trauma and childhood conditioning.

When a young boy experiences an environment where his primary caregivers are emotionally unavailable, highly critical, or deeply enmeshed and overwhelming, he learns that expressing his feelings is either useless or dangerous. If his vulnerability is routinely met with emotional coldness, he learns to repress his needs. If his environment is hyper-controlling, he learns to equate close relationships with a complete loss of his personal identity.

As these boys grow into adulthood, they carry a hidden core wound: they view intimacy as a zero-sum game where they must choose between being connected to someone or maintaining their freedom.

When an avoidant man goes through a long-term marriage where he feels restricted or managed, his childhood wound is confirmed. Post-divorce, he builds a quiet, independent fortress, living in a secluded routine, managing his career, and controlling his time. He fiercely guards this independence. When he meets a high-value woman that he initially feels safe with, his subconscious isn’t fighting her; it is actively fighting the childhood and marital ghosts inside his own head.

Avoidant vs. Anxious Attachment: Why You Keep Attracting Each Other

In the dating ecosystem, there is a powerful, almost magnetic pull known as the Anxious-Avoidant Trap. If you have an anxious attachment style, you are statistically highly likely to find yourself repeatedly locked into loops with avoidant men.

I am very aware of this! I had an anxious attachment style for years. But understanding the root cause of this, seeing how I behaved in relationships and understanding why, enabled me to heal. I finally understood why I kept dating the same avoidant men.

Why does this dynamic keep repeating? It comes down to a subconscious attraction to the familiar:

  • The Anxious Partner’s Belief: “I must fight for love, chase reassurance, and prove I am enough to prevent abandonment.” The avoidant man’s initial hot pursuit feels like intense validation, but his subsequent withdrawal triggers their familiar compulsion to chase.
  • The Avoidant Partner’s Belief: “I must protect my walls, maintain distance, and prevent anyone from consuming my autonomy.” The anxious partner’s warmth and vulnerability temporarily soothe their loneliness, but any subsequent demand for consistency triggers their need to flee.

When an avoidant man meets a warm, open, self-aware, emotionally intelligent woman, he is deeply drawn to her light. Because he cannot easily access his own deep emotions, he wants to bathe in hers.

For the first few weeks, he chases intensely. To an anxious nervous system, this high-intensity pursuit looks like genuine emotional availability. You drop your guard. But the second you step into real, physical proximity and show high value, stating clearly that you want a relationship of true depth, intimacy, time commitment and connection, the avoidant man’s survival brain panics.

He hits the self-destruct button, leaving the anxious partner holding the wreckage, spiraling into old, false wounds of unworthiness.

How to Deal With an Avoidant Partner (Without Losing Yourself)

If you find yourself in the early stages of connecting with a man who shows avoidant traits, or if you are trying to understand how to deal with an avoidant partner without destroying your own peace, you must understand the rules of emotional real estate.

The cruel irony of the avoidant dynamic is that they often run away to protect themselves from a prison you are never even going to build.

In Claires case, she lived an hour away, had her own life, a successful career and valued her own independence. She had zero desire to smother his schedule or manage his routine. He wouldn’t have had to sacrifice a single ounce of his genuine freedom.

She was aware he had his children 50% of the time and knew if they’d continue to date, she may not be able to see him as much as she would have liked, especially at the beginning, but she wanted to explore where this would lead, because she knew what she felt with him was real.

If you choose to navigate a dynamic with an avoidant individual, protect yourself with these non-negotiable boundaries:

Don’t take the pullback personally

When a man suddenly goes cold after an amazing date, the mind instantly spirals into a loop of self-doubt. You start asking yourself, “Why am I not good enough? Why isn’t he choosing me? Where did I go wrong? Was I too quick to compliment him?” Stop!.

His sudden retreat has absolutely nothing to do with your worth or whether you are “enough.” He didn’t run because you lack anything. He ran because he hit his own emotional ceiling. His survival structure kicked in and he did the only thing he’s learnt to do for decades, protect himself.

I know that for many women (including me for years) that this just doesn’t make sense logically, but we aren’t dealing with logic, we are dealing with a trauma based response, which he may not even be aware of. The sad truth is, many of these men keep repeating the same patterns of behaviour and don’t stop to question why. Their mind creates a ‘story’ that the connection isn’t quite what they are looking for, or that the relationship is missing something, some reason that to their mind seems perfectly plausible.

Resist the urge to chase

When a man pulls the emergency brake, it is incredibly tempting, especially if you have an anxious attachment style, to start chasing. Your system goes into panic mode, and you want to flood his phone with messages, beg for explanations, or demand answers just to stop the painful whiplash.

Resist that urge with everything you’ve got. Chasing an avoidant man only gives him a reason to run faster. Put your honest perspective on the table cleanly and with total dignity, and then pull your focus and your energy completely back to your own life.

Be brutally honest about what you actually want

Look at the reality of what he is offering. There are plenty of women who would honestly rather be in a partial relationship than be on their own, and there is absolutely no judgment in that choice. But if you are dealing with an avoidant man who has no self-awareness and isn’t open to doing his inner work, you are always going to come up against a wall.

He will feed you beautiful, passionate moments, followed by icy distance. He is feeding you breadcrumbs. You have to look at your life and make a hard decision: are you willing to settle for a few crumbs, or do you want the whole bloody banquet?

How to Break the Cycle: Healing From Avoidant Attachment Relationships

To permanently break the cycle of attracting and tolerating emotionally unavailable men, you must shift your perspective away from the trauma of the rejection and look at the situation through a lens of personal empowerment.

When an experience like this ends brutally, the anxious mind asks: “Why wasn’t I enough? Why didn’t he choose me?” Healing from an avoidant relationship requires realising that this experience was never an audition you failed, it was an awakening designed to show you your own capacity for love.

When Claire returned from a previous short-lived encounter with an unavailable man, she fell into the old trap of questioning her worth. We were able to work together to heal that old identity wound. She ended up feeling grateful that she met this man, because after years of not dating, the experience allowed her to see where she was still operating from old wounds.

Then she got REALLY clear on what she wanted, and how she would feel when she was with that man, and in that relationship. I taught her how to lean into those feelings and create that sense of ‘this is done’. In a matter of weeks, she met David, and fully recognised that he was a match to how she wanted to feel. But she also saw that she got a little swept away in the two week lead up to meeting in person, so hadn’t clocked the signs.

But after this experience, she shifted her perspective. She recognised that the intense physical closeness, the intellectual depth, and the profound safety she experienced on that date were living proof that her capacity to connect is fully alive and functioning.

David wasn’t a rejection; he was a proof of concept. He was a reminder of how effortlessly she can manifest a successful, brilliant partner who will short-circuit with desire for her on a street corner and hold her gaze for hours in a park.

He was the catalyst sent to wake her heart up and show her what she was truly capable of experiencing after years offline. He delivered the cup of love, but the magic belongs permanently to the chalice she held, not to the small man who was too frightened to drink from it.

Two of the valuable lessons Claire learnt was the following;

  1. Shift From “Where” to “How Fast”: Avoidants populate every dating arena. Stop worrying about where you meet someone and focus entirely on slowing down the gate. Do not engage in weeks of deep text marathons or sharing your entire inner world before meeting face-to-face. Meet early, keep it low-stakes, and let him slowly prove he can consistently show up in reality before investing your heart.
  2. Guard Your Somatic Energy: Enjoy the mutual chemistry and the kisses, but hold a firm boundary on hours-long, deep physical lock-ins on the first few dates. An emotionally available man will respect a measured pace and feel reassured by your stability. An avoidant man’s chase-high will rapidly drop, and he will naturally fade out within a few weeks before your nervous system ever gets hooked.

When you find yourself staring at an unread text message from an unavailable man, do not shrink yourself to fit his fear. Do not try to use logic to solve an irrational, trauma-based survival response. Take the remote control of your energy back. Archive the thread, mute the notifications, and stand fully in your power.

You deserve to be with a man who can give you what you desire. Ready to find true lasting love? Contact me today and let’s talk about how I can help you experience the kind of relationship you deserve.

Book My Free Relationship Coaching Consultation

Privacy Policy

This Privacy Policy sets out how we, Sara Maude Hypnotherapy Edinburgh, collect, store and use information about you when you use or interact with our website, saramaudehypnotherapy.com (our website) and where we otherwise obtain or collect information about you. This Privacy Policy is effective 21st January 2020.

Contents

  • Summary
  • Our details
  • When you visit our website
  • Marketing communications
  • Information obtained from third parties
  • Disclosure and additional uses of your information
  • How long we retain your information
  • How we secure your information
  • Information stored on our premises
  • Transfers of your information outside the European Economic Area
  • Your rights in relation to your information
  • Changes to our Privacy Policy
  • Children’s Privacy

Summary

This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.

  • Data controller: Sara Maude Hypnotherapy Edinburgh
  • How we collect or obtain information about you: when you provide it to us e.g. by contacting us, registering, uploading and downloading from our website, completing registration forms, posting blogs, or signing up for content such as newsletters. From your use of our website, using cookies and occasionally, from third parties such as mailing list providers.
  • Information we collect: name, contact details, social media information, IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed, the time when you view them and what you clicked on, the geographical location from which you accessed our website (based on your IP address), engagement history and transaction history.
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  • Do we sell your information to third parties (other than in the course of a business sale or purchase or similar event): No, Sara Maude Hypnotherapy Edinburgh, does not sell data. However, when you register or sign up for certain types of content, your registration data can be shared with sponsors and partners. Examples of where we do this include event registrations, webinar signups or whitepaper downloads. We will always make it clear where any information provided will be shared with other parties.
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  • How we secure your information: using appropriate technical and organisational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, encrypting payments you make on or via our website using Secure Sockets Layer (SSL) technology and only granting access to your information where necessary.
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  • Transfers of your information outside the European Economic Area: By using our website, your information may be transferred outside of the European Economic Area. We take personal data seriously and as such we ensure appropriate safeguards are in place, including, for example, that the third parties we use who transfer your information outside the European Economic Area have self-certified themselves as compliant with the EU-U.S. Privacy Shield.
  • Use of profiling: we use profiling to understand our users better through web and marketing analytics, provide targeted advertising and deliver a personalised user experience.
  • Your rights in relation to your information
    • to access your information and to receive information about its use
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    • to have your information deleted
    • to restrict the use of your information
    • to receive your information in a portable format
    • to object to the use of your information
    • to withdraw your consent to the use of your information
    • to complain to a supervisory authority
  • Sensitive personal information: we do not collect what is commonly referred to as ‘sensitive personal information’.

Our details

If you have any questions about this Privacy Policy, please contact our data protection officer using the details below;

Sara Maude Hypnotherapy Edinburgh is a company registered in Scotland under company number SC528108.

Our Registered office is;

3f1 7 Straiton Place,
Edinburgh,
Scotland,
EH15 2BA

E: sara@saramaudehypnotherapy.com
T: 07738 672291

When you visit our website

We collect and use information from website visitors in accordance with this section and the section entitled Disclosure and additional uses of your information.

Web server log information

We use a third party server to host our website called Amazon AWS the privacy policy of which is available here: https://aws.amazon.com/privacy/?nc1=f_pr

Our website server automatically logs the IP address you use to access our website as well as other information about your visit such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.

Use of website server log information for IT security purposes

We collect and store server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber-attacks, by detecting unusual or suspicious activity.

Unless we are investigating suspicious or potential criminal activity, we do not make, nor do we allow our hosting provider to make, any attempt to identify you from the information collected via server logs.

Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).

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Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

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Use of website server log information to analyse website use and improve our website

We use the information collected by our website server logs to analyse how our website users interact with our website and its features. For example, we analyse the number of visits and unique visitors we receive, the time and date of the visit, the location of the visit and the operating system and browser use.

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When you contact us

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Email

When you send an email to the email address displayed on our website we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

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Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Enquiry forms

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If you do not provide the mandatory information required by our contact form, you will not be able to submit the contact form and we will not receive your enquiry.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Messages you send to us via our contact form may be stored outside the European Economic Area on our contact form provider’s servers.

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When you contact us by phone, we collect your phone number and any information provide to us during your conversation with us.

We record customer-facing phone calls for training and customer service purposes.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

Post

If you contact us by post, we will collect any information you provide to us in any postal communications you send us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation)

Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where your message relates to us providing you with goods or services or taking steps at your request prior to providing you with our goods and services (for example, providing you with information about such goods and services), we will process your information in order to do so).

When you use our website

We collect and use information from individuals who interact with particular features of our website in accordance with this section and the section entitled Disclosure and additional uses of your information.

Social Media Tools

We have a wide range of social media tools to be able to use on our website. These tools include (but not limited to); Sharing, Likes, comments and submitting content both on and off our website. By using these tools, you are providing your consent to store and use the submitted data whether personal information or general information both on and off our website.

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We may also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Information you submit may be stored both inside and outside the European Economic Area on our servers as well as third-party servers such as Facebook.

For further information about the safeguards used when your information is transferred outside the European Economic Area.

Registering on our Website

When you register on our website, we collect the following information; Your Name, Email.

If you do not provide the mandatory information required by the form, you will not be able to interact with our website or on Teachable.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: registering and administering accounts on our website to provide access to content, allows you to download content and facilitates the running and operation of our business.

We will also use this information to tailor any follow up sales and marketing communications with you. For further information, see the section of this privacy policy titled ‘Marketing Communications’.

Transfer and storage of your information

Information you submit to us via the registration form on our website may be stored outside the European Economic Area on our third-party hosting provider’s servers.

Marketing communications

Our content, goods and services

When signing up for content, registering on our website or making a payment, we will use the information you provide in order to contact you regarding related content, products and services.

We will continue to send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

You can opt-out from receiving marketing communications at any time by emailing sara@saramaudehypnotherapy.com

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: Sharing relevant, timely and industry-specific information on related business services, in order to assist your organisation, grow.

Third party goods and services

In addition to receiving information about our products and services, you can opt in to receiving marketing communications from us in relation third party goods and services by email by ticking a box indicating that you would like to receive such communications.

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Consent: you give your consent to us sending you information about third party goods and services by signing up to receive such information in accordance with the steps described above.

Transfer and storage of your information

Information for marketing campaigns will be stored outside the European Economic Area on our third-party mailing list provider’s servers in the United States.

For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.

Use of tracking in emails

We use technologies such as tracking pixels (small graphic files) and tracked links in the emails we send to allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates, click through rates and content engagement that our emails achieve.

Information obtained from third parties

This section sets out how we obtain or collect information about you from third parties.

Information received from third parties

We can often receive information about you from third parties. The third parties from which we receive information about you can include partner events within the marketing industry and other organisations that we have a professional affiliation with.

It is also possible that third parties with whom we have had no prior contact may provide us with information about you.

Information we obtain from third parties will generally be your name and contact details but will include any additional information about you which they provide to us.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where a third party has passed on information about you to us (such as your name and email address) in order for us to provide services to you, we will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be).

Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).

Consent: where you have asked that a third party to share information about you with us and the purpose of sharing that information is not related to the performance of a contract or services by us to you, we will process your information on the basis of your consent, which you give by asking the third party in question to pass on your information to us.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: where a third party has shared information about you with us and you have not consented to the sharing of that information, we will have a legitimate interest in processing that information in certain circumstances.

For example, we would have a legitimate interest in processing your information to perform our obligations under a sub-contract with the third party, where the third party has the main contract with you. Our legitimate interest is the performance of our obligations under our sub-contract.

Similarly, third parties may pass on information about you to us if you have infringed or potentially infringed any of our legal rights. In this case, we will have a legitimate interest in processing that information to investigate and pursue any such potential infringement.

Information obtained by us from third parties

In certain circumstances (for example, to verify the information we hold about you or obtain missing information we require to provide you with a service) we will obtain information about you from certain publicly accessible sources, both EU and non-EU, such as Companies House, online customer databases, business directories, media publications, social media, and websites (including your own website if you have one.

In certain circumstances will also obtain information about you from private sources, both EU and non-EU, such as marketing data services.

We will continue to send you marketing communications in relation to similar goods and services if you do not opt out from receiving them.

You can opt-out from receiving marketing communications at any time by emailing sara@saramaudehypnotherapy.com

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: Sharing relevant, timely and industry-specific information on related business services.

Where we receive information about you in error

If we receive information about you from a third party in error and/or we do not have a legal basis for processing that information, we will delete your information.

Disclosure and additional uses of your information

This section sets out the circumstances in which will disclose information about you to third parties and any additional purposes for which we use your information.

Disclosure of your information to service providers

We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business

These include the following: Internet services, IT service providers and web developers.

Our third-party service providers are located both inside and outside of the European Economic Area.

Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.

We do not display the identities of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly by email and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers, for example).

Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest relied on: where we share your information with these third parties in a context other than where is necessary to perform a contract (or take steps at your request to do so), we will share your information with such third parties in order to allow us to run and manage our business efficiently.

Legal basis for processing: necessary to perform a contract and/or to take steps at your request prior to entering into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: we may need to share information with our service providers to enable us to perform our obligations under that contract or to take the steps you have requested before we enter into a contract with you.

Disclosure and use of your information for legal reasons

Indicating possible criminal acts or threats to public security to a competent authority

If we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that we fraud or a cyber-crime has been committed or if we receive threats or malicious communications towards us or third parties.

We will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interests: preventing crime or suspected criminal activity (such as fraud).

In connection with the enforcement or potential enforcement our legal rights

We will use your information in connection with the enforcement or potential enforcement of our legal rights, including, for example, sharing information with debt collection agencies if you do not pay amounts owed to us when you are contractually obliged to do so. Our legal rights may be contractual (where we have entered into a contract with you) or non-contractual (such as legal rights that we have under copyright law or tort law).

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest: enforcing our legal rights and taking steps to enforce our legal rights.

In connection with a legal or potential legal dispute or proceedings

We may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.

Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest(s): resolving disputes and potential disputes.

How long we retain your information

This section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period.

Retention periods

Server log information: we retain information on our server logs for 3 months.

Correspondence and enquiries: when you make an enquiry or correspond with us for any reason, whether by email or via our contact form or by phone, we will retain your information for as long as it takes to respond to and resolve your enquiry, and for 36 further month(s), after which point we will archive your information.

Newsletter: we retain the information you used to sign up for our newsletter for as long as you remain subscribed (i.e. you do not unsubscribe).

Membership: we retain the information you used to sign up for our memberships for as long as you remain subscribed (i.e. you do not unsubscribe).

Criteria for determining retention periods

In any other circumstances, we will retain your information for no longer than necessary, taking into account the following:

    • the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future);
    • whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation);
    • whether we have any legal basis to continue to process your information (such as your consent);
    • how valuable your information is (both now and in the future);
    • any relevant agreed industry practices on how long information should be retained;
    • the levels of risk, cost and liability involved with us continuing to hold the information;
    • how hard it is to ensure that the information can be kept up to date and accurate; and
    • any relevant surrounding circumstances (such as the nature and status of our relationship with you).

How we secure your information

We take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction, including:

  • only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;
  • using secure servers to store your information;
  • verifying the identity of any individual who requests access to information prior to granting them access to information;
  • using Secure Sockets Layer (SSL) software to encrypt any payment transactions you make on or via our website;
  • only transferring your information via closed system or encrypted data transfers;

Transmission of information to us by email

Transmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk.

We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.

Information stored on our premises

When you become a client of Sara Maude Hynotherapy we will be required to store various information on you which may include;

  • Personal Information on any Registration Forms
  • Any client notes made during our sessions
  • Any invoices or payment information

This information may contain sensitive information and as such we will ensure that your data in a locked filling cabinet at all times.  Only authorised staff will have access to your information, and will be stored for a maximum of 6 years of which we will destroy the data using a reputable third-party company.

Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).

Reason why necessary to perform a contract: where we provide services to you, we are required to keep a paper record of our sessions as well as any information that we collect from you.  This helps us to make sure our sessions are tailored to your needs and to ensure you are making progress throughout.

Transfers of your information outside the European Economic Area

Your information may be transferred and stored outside the European Economic Area (EEA) in the circumstances set out earlier in this policy.

We will also transfer your information outside the EEA or to an international organisation in order to comply with legal obligations to which we are subject (compliance with a court order, for example). Where we are required to do so, we will ensure appropriate safeguards and protections are in place.

Your rights in relation to your information

Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by writing to the data controller using the details provided at the top of this policy.

  • to request access to your information and information related to our use and processing of your information;
  • to request the correction or deletion of your information;
  • to request that we restrict our use of your information;
  • to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third-party data controller);
  • to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information for certain purposes); and
  • to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.

In accordance with Article 77 of the General Data Protection Regulation, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.

Further information on your rights in relation to your personal data as an individual

You can find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation, which is available here:https://ec.europa.eu/justice/data-protection/reform/files/regulation_oj_en.pdf

Verifying your identity where you request access to your information

Where you request access to your information, we are required by law to use all reasonable measures to verify your identity before doing so.

These measures are designed to protect your information and to reduce the risk of identity fraud, identity theft or general unauthorised access to your information.

How we verify your identity

Where we possess appropriate information about you on file, we will attempt to verify your identity using that information.

If it is not possible to identity you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation in order to be able to verify your identity before we are able to provide you with access to your information.

We will be able to confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.

Your right to object

You have the following rights in relation to your information, which you may exercise in the same way as you may exercise by writing to the data controller using the details provided at the top of this policy.

  • to object to us using or processing your information where we use or process it in order
  • to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. analysing or predicting your behaviour based on your information) based on any of these purposes; and
  • to object to us using or processing your information for direct marketing purposes(including any profiling we engage in that is related to such direct marketing).

You may also exercise your right to object to us using or processing your information for direct marketing purposes by:

  • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link;
  • sending an email to sara@saramaudehypnotherapy.com, asking that we stop sending you marketing communications or by including the words “OPT OUT”.

Sensitive Personal Information

‘Sensitive personal information’ is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation.

Our website does not allow you to register any ‘Sensitive Information’, however if we ask for this, you will be considered to have explicitly consented to us processing that sensitive personal information under Article 9(2)(a) of the General Data Protection Regulation.

Changes to our Privacy Policy

We update and amend our Privacy Policy from time to time.

Minor changes to our Privacy Policy

Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.

Major changes to our Privacy Policy or the purposes for which we process your information

Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.

We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.

Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.

Children’s Privacy

Because we care about the safety and privacy of children online, we comply with the Children’s Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations protect the privacy of children using the internet. We do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.

It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information or, if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by contacting us by using the details at the top of this policy.